Helping your business grow with marketing solutions that won't break the bank

Lyndal Coote
BSc, Dip Nutr & Diet, Grad Dip Marketing, Cert IV Workplace Assessment & Training, RSA

PROFESSIONAL MEMBERSHIPS
  • Hastings Business Women’s Network
  • Hastings Business Enterprise Network
  • Camden Haven Chamber of Commerce, Industry & Tourism
  • Hastings Home Based Business Forum

HONORARY POSITIONS

  • Treasurer & Public Officer, Watermark Literary Society 2003 -
  • Member Hastings Council Tourism Taskforce 2000 - 2004
  • Member Hastings Council Heritage Committee 2001 -  2003
  • Member Hastings Council Arts & Cultural Development Taskforce 2002 - 2005
  • Committee member Hastings District Flying Club 2004 - 2006, 2007 - 2009, 2010 -
  • Secretary, Kendall National Violin Competition, 2005 - 2006
  • Member Camden Haven Chamber of Commerce, Industry & Tourism committee 1999 -2002
  • Member Port Macquarie - Hastings Food & Wine Tourism Taskforce 2007 - 2008
CAREER OBJECTIVE
 To develop a consultancy that specialises in providing practical assistance to enterprises that lack the resources to employ full-time marketing people or the expertise or time to do it themselves; to identify and pursue marketing opportunities that lend themselves to e-commerce and direct selling; to share my knowledge and experience with others; to have sufficient time and flexibility to pursue other interests.
EDUCATION/ QUALIFICATIONS  
Responsible Service of Alcohol
2008
 Port Macquarie Community College
Cert IV Assessment & Workplace Training

2002

 Camden Haven Community College
Grad Diploma of Marketing (Distinction)  

1986

 Mitchell CAE (Distance Ed)
Grad Diploma of Nutrition & Dietetics
(NSW Health Commission Cadetship)

 1973

 University of Sydney
Bachelor of Science     

1972

 University of NSW
NSW Higher School Certificate
(Commonwealth University Scholarship)

1969

 Loreto Kirribilli
KEY SKILLS AND EXPERIENCES

Sales &  Marketing

  • Advertising & promotions
  • Client & supplier relationships
  • Copy writing
  • Database management
  • Direct mail
  • Mailing list & customer database development
  • Market & sales analysis & reporting
  • Market identification and targeting
  • Market research
  • Marketing planning and implementation
  • Marketing communications
  • PR
  • Product launches
  • Product & packaging development
  • Sales
  • Sales training
  • Sponsorship proposals
  • Submission writing
  • Trade practices/ consumer affairs
  • Trade shows and events
  • Web site design

Web design using Dreamweaver software

  • Proficient in Microsoft Word, Excel, Powerpoint, Publisher, Access & Frontpage, and Macromedia Dreamweaver & Photoshop Element
    		•

    Management

    • Event management
    • Grant applications & acquittals
    • Business performance evaluation
    • Strategic business planning
    • Project management
    • Customer service
    • Human resources
    • Inventory management
    • Operations
    • Retail outlet management
    • Staff management

    Budgeting

  • Forecasting and budget control
  • Gross margin management
  • Overheads control

    • Group training

  • Liaison with business owners and community groups
  • Liaison with local and State government employees & departments
  • Public speakin
    		•

    CAREER HISTORY

    Scooter Marketing Services
    A consultancy aimed at small to medium enterprises that lack the resources to employ a marketing person.  It provides practical and affordable management and marketing assistance.
    Principal    

    June 98 - ongoing
    Clients include Cassegrain Wines, Camden Haven Eco Village, Aircraft Kits Australia, Watermark Literary Society, Kendall National Violin Competition, Peppercorn Belted Galloway Stud and a variety of small businesses and organisations across the North Coast.
    Oppenheimer P/L
    A private Australian-owned company that imports and manufactures ingredients for food manufacturing, and imports small scale equipment for food manufacturing, the hospitality and catering industry and for domestic markets.
    Sales & Marketing Manager - Equipment Division
    (Revenue Equipment Div $4M, advertising & promotions budget $130K)

    Feb 96 - June 98
    Report to: General Manager    
    Responsibilities:  
    • Achieve sales and profit budgets for equipment by developing and implementing marketing plans
    • Manage sales representatives
    • Acquire and manage key accounts
    University Co-operative Bookshop Ltd
    The University Co-operative Bookshop is Australia’s largest academic bookshop chain with 45 branches on University, TAFE and school campuses
    Manager - Retail & Professional Division
    (Revenue $11M, advertising & promotional budget $200K)

    March 94-Oct 95
    Report to: Chief Executive Officer    
    Responsibilities:
    • Manage two street-front retail outlets plus a direct supply branch handling subscriptions and book orders for individuals and organisations purchasing by mail, fax, telephone and through the Internet
    • Achieve budgeted sales and profit
    Butterworths
    Butterworths, owned by Reed-Elsevier, is a major Australian publisher
    Marketing Manager, Legal Division
    (Revenue $48M, advertising & promotional budget $750K)

    Jan 92-March 94
    Report to: Sales & Marketing Director    
    Responsibilities:
    • Manage a team of 16 including product managers, advertising co-ordinators, marketing analysts and support staff
    • Increase sales of legal publications through the development and application of strategic marketing plans
    • Oversee the implementation of annual marketing plans and manage the development of direct mailing capabilities, in-house lists, and direct mail campaigns
    • Oversee development of sales budgets, and analysis of and reporting of performance against those budgets
           
    Marketing Manager, Information Reference Division
    (Sales $3.5M, advertising & promotions budget $50K)

    Oct 90-March 92
    Report to:   General Manager    
    Responsibilities:
    • Prepare annual sales budget and achieve sales and profit growth through expansion of agencies and implementation of marketing plans
    • Manage the relationship between the order processing, customer service and editorial functions of the Division, located in Melbourne and the marketing, accounting and finance, warehousing and distribution, and MIS operations in Sydney
    • Launch a range of CD-Roms and provide technical support to users
           
    Product Manager, Butterworths STM Division
    (Sales $2M, advertising & promotions budget $35K)

     Oct 86-Sept 90
    Report to:  Divisional Manager    
    Responsibilities:
    • Manage advertising and promotions activities
    • Manage the importation of overseas published titles
    Shaklee Australia P/L
    Shaklee was an international multi-level marketing company that marketed nutritional products, skin care and cosmetics
    Marketing & Technical Services Manager
    (Sales $2M, advertising & promotions budget $150K)

     March 83-Sept 86
    Report to: Managing Director    
    Responsibilities:
    • Achieve sales budgets through the development and implementation of marketing plans
    • Train distributors on nutrition and how to sell products
    • Develop new products and manage contract manufacturing
    • Advise on laws pertaining to product labeling and food and pharmaceutical products and represent company when needed
    Nutrition Support Services
    This consultancy advised companies and organisations on the use of nutrition in marketing.  Clients included White Wings, Naturslim and the Australian Council of Soft Drink Manufacturers

    1979-1983
           
    Adelaide Childrens Hospital    
    Research Dietitian     

    1976-1979
           
    St Margaret's Hospital for Women  
    Hospital Dietitian     

    1974-1976

    LEISURE ACTIVITIES

    In my spare time I garden, read, knit, cook and fly light aircraft.  I am a member of the Hastings District Flying Club.  I hold a Private Pilot’s License, gained in 2001.

    I also fulfill a number of volunteer roles:

    • Webmaster and newsletter editor Hastings District Flying Club
    • Treasurer and Public Officer for the Watermark Literary Society, co-ordinator of its biennial Watermark Literary Muster and Webmaster
    • Webmaster for the Kendall National Violin Competition
    • Webmaster for the Camden Haven Chamber of Commerce, Tourism and Industry
    • Webmaster for the Camden Head Pilot Station
    • Webmaster for the Kendall Community website
    • Webmaster for the Australian Society for the Study of Literature, Environment & Culture
    • Webmaster for the Bridge for Asylum Seekers
    • Webmaster for the James Northfield Memorial Trust