| Lyndal
Coote
BSc,
Dip Nutr & Diet, Grad Dip Marketing, Cert IV Workplace
Assessment & Training
PROFESSIONAL
MEMBERSHIPS
- Hastings Business Women’s Network
- Camden Haven Chamber of Commerce, Industry & Tourism
- Hastings
Business Enterprise Centre
HONORARY
POSITIONS
- Secretary,
Kendall National Violin Compeition, 2005 - 2006
- Treasurer
& Public Officer, Watermark Literary Society 2003
-
- Member
Hastings Council Tourism Taskforce 2000 - 2004
- Member
Hastings Council Heritage Committee 2001 - 2003
- Member
Hastings Council Arts & Cultural Development Taskforce
2002 - 2005
- Committee
member Hastings District Flying Club 2004 - 2006, 2007 -
- Member Port Macquarie - Hastings Food & Wine Tourism Taskforce 2007 -
|
CAREER
OBJECTIVE
To develop a successful consultancy
that specialises in providing practical assistance to
enterprises that lack the resources to employ full-time
marketing people or the expertise or time to do it themselves;
to identify and pursue marketing opportunities that lend
themselves to e-commerce and direct selling; to share
my knowledge and experience with others; to have sufficient
time and flexibility to pursue other interests.
|
| EDUCATION/
QUALIFICATIONS |
|
| Cert
IV Assessment & Workplace Training |
2002 |
Camden
Haven Adult & Community Education Inc |
| Grad
Diploma of Marketing (Distinction) |
1986 |
Mitchell
CAE (Distance Ed) |
Grad
Diploma of Nutrition & Dietetics
(NSW Health
Commission Cadetship) |
1973 |
University
of Sydney |
| Bachelor
of Science |
1972 |
University
of NSW |
NSW
Higher School Certificate
(Commonwealth University Scholarship) |
1969 |
Loreto
Kirribilli |
| KEY
SKILLS AND EXPERIENCES |
| Sales
&
Marketing
- Advertising
& promotions
- Client
& supplier relationships
- Copy
writing
- Database
management
- Direct
mail
- Mailing
list & customer database development
- Market
& sales analysis & reporting
- Market
identification and targeting
- Market
research
- Marketing
planning and implementation
- Marketing
communications
- PR
- Product
launches
- Product
& packaging development
- Sales
- Sales
training
- Sponsorship
proposals
- Submission
writing
- Trade
practices/ consumer affairs
- Trade
shows and events
- Web site
design
Computer
- Web design
using Dreamweaver software
- Proficient
in Microsoft Word, Excel, Powerpoint, Publisher, Access
& Frontpage, and Macromedia Dreamweaver &
Photoshop Elements
|
Management
- Event
management
- Grant
applications & acquittals
- Business
performance evaluation
- Strategic
business planning
- Project
management
-
Customer service
- Human
resources
- Inventory
management
- Operations
- Retail
outlet management
- Staff
management
Financial
- Budgeting
- Forecasting
and budget control
- Gross
margin management
- Overheads
control
General
- Group
training
- Liaison
with business owners and community groups
- Liaison
with local and State government employees & departments
- Public
speaking
|
| CAREER
HISTORY
Scooter Marketing
Services
A consultancy aimed at small to medium
enterprises that lack the resources to employ a marketing
person. It provides practical and affordable management
and marketing assistance. |
| Principal |
|
|
June
98 - ongoing |
Clients
include Smart Viticulture, the Camden Haven Chamber
of Commerce, Tourism & Industry, the Camden Head
Pilot Station, Cassegrain Wines, the Watermark Literary
Society, Patchwork Zoo, Feehan PR, Peppercorn Belted
Galloway Stud and a variety of small businesses across
the North Coast, mostly in the tourism industry. |
Oppenheimer
P/L
A private Australian-owned company
that imports and manufactures ingredients for food manufacturing,
and imports small scale equipment for food manufacturing,
the hospitality and catering industry and for domestic
markets. |
Sales
& Marketing Manager - Equipment Division
(Revenue Equipment
Div $4M, advertising & promotions budget $130K) |
Feb
96 - June 98 |
| Report
to: |
General
Manager |
|
|
| Responsibilities: |
- Achieve
sales and profit budgets for equipment by developing
and implementing marketing plans
-
Manage sales representatives
- Acquire
and manage key accounts
|
University
Co-operative Bookshop Ltd
The University Co-operative Bookshop
is Australia’s largest academic bookshop chain with 45
branches on University, TAFE and school campuses |
Manager
- Retail & Professional Division
(Revenue $11M,
advertising & promotional budget $200K) |
March
94-Oct 95 |
| Report
to: |
Chief
Executive Officer |
|
|
| Responsibilities: |
- Manage
two street-front retail outlets plus a direct supply
branch handling subscriptions and book orders for
individuals and organisations purchasing by mail,
fax, telephone and through the Internet
- Achieve
budgeted sales and profit
|
Butterworths
Butterworths,
owned by Reed-Elsevier, is a major Australian publisher |
Marketing
Manager, Legal Division
(Revenue $48M, advertising & promotional budget
$750K) |
Jan
92-March 94 |
| Report
to: |
Sales
& Marketing Director |
|
|
| Responsibilities: |
- Manage
a team of 16 including product managers, advertising
co-ordinators, marketing analysts and support staff
- Increase
sales of legal publications through the development
and application of strategic marketing plans
- Oversee
the implementation of annual marketing plans and manage
the development of direct mailing capabilities, in-house
lists, and direct mail campaigns
-
Oversee development of sales budgets, and analysis
of and reporting of performance against those budgets
|
| |
|
|
|
Marketing
Manager, Information Reference Division
(Sales $3.5M,
advertising & promotions budget $50K) |
Oct
90-March 92 |
| Report
to: |
General
Manager |
|
|
| Responsibilities: |
- Prepare
annual sales budget and achieve sales and profit growth
through expansion of agencies and implementation of
marketing plans
- Manage the relationship
between the order processing, customer service and
editorial functions of the Division, located in Melbourne
and the marketing, accounting and finance, warehousing
and distribution, and MIS operations in Sydney
- Launch
a range of CD-Roms and provide technical support to
users
|
|
|
|
|
Product
Manager, Butterworths STM Division
(Sales $2M,
advertising & promotions budget $35K) |
Oct
86-Sept 90 |
| Report
to: |
Divisional
Manager |
|
|
| Responsibilities: |
- Manage
advertising and promotions activities
- Manage
the importation of overseas published titles
|
Shaklee
Australia P/L
Shaklee was an international multi-level marketing company
that marketed nutritional products, skin care and cosmetics |
Marketing
& Technical Services Manager
(Sales $2M,
advertising & promotions budget $150K) |
March
83-Sept 86 |
| Report
to: |
Managing
Director |
|
|
| Responsibilities: |
- Achieve
sales budgets through the development and implementation
of marketing plans
- Train
distributors on nutrition and how to sell products
- Develop
new products and manage contract manufacturing
- Advise
on laws pertaining to product labelling and food and
pharmaceutical products and represent company when
needed
|
Nutrition
Support Services
This consultancy advised companies and organisations on the use of nutrition
in marketing. Clients included White Wings, Naturslim
and the Australian Council of Soft Drink Manufacturers |
| Consultant
Nutritionist & Principal of Business |
1979-1983 |
| |
|
|
|
| Adelaide
Childrens Hospital |
|
|
| Research
Dietitian |
|
|
1976-1979 |
| |
|
|
|
| St
Margaret's Hospital for Women |
|
| Hospital
Dietitian |
|
|
1974-1976 |
| LEISURE
ACTIVITIES
In my spare
time I garden, read, knit, cook and fly light aircraft.
I am a member of the Hastings District Flying Club.
I hold a Private Pilot’s Licence, gained in 2001. |
|
