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SEO StrategyNot SEO plans and ideas work. So it is important that we figure the right SEO plan that works for your site and its contents. That is why we back you up with the best SEO strategies.
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We Know What Works, And What Doesn’t.
The biggest issue with marketing as such is that people tend to make grave mistakes along the way and end up with strategies that can lead to pitfalls that don’t benefit the company at all. Marketing mishaps can lead to disastrous results and in some cases completely derail a company. The best example of such a situation is the recently concluded H&M controversy when their marketing strategy was accused of being extremely racist, this greatly impacted the way the company was viewed by a lot of different people. Here in this article, we look at some of the common marketing mistakes that organizations commit and how to avoid them.
1. Lack of Research
It would be surprising for you to know that a lot of organisations don’t invest enough money or resources into understanding who they are marketing to. It is never good to have a guess work on potential customers. So take the time to understand who will use your product or service.
Marketing strategies are often diluted, and many organizations commit the grave mistake of promoting the company generically. The right positioning and market focus coupled with branding strategies can greatly boost the long-term prospects of the company.
It might be surprising to know that a lot of organizations don’t have a unique selling proposition. A USP is your philosophy around which organizations can build their marketing strategy. Having a strong USP will also create a niche within the market that relies on you to give them great products. For example, Apple has one of the best USPs in the market as well one of the largest niches. Their large consumer base is due to the consistency in their USP.
4. Repeat Customers
Your marketing strategy is only effective if it maintains and retains previous customers. Marketing campaigns are expensive propositions and can’t be rolled out over and over again. An effective campaign will not only attract new customer but also help retain old customers. Most organizations tend to disregard their old customers and focus heavily on newer markets this can lead to greater financial loses. If something is going right then don’t change it to the point that it doesn’t.
5. Customer Needs
There is a difference between having a great product that you think will be the next big thing and a product that is the next big thing. The difference lies in understanding customer needs. To avoid this pitfall, you need to understand what the need is and come with a service or product that overcomes that need. Your marketing campaign needs to be structured around how you’ve overcome the gap.
Marketing is the lifeblood of any organization but is even more important in the case of startups. Larger organizations can rely on brand value and previous customers, but startups need to market effectively to sustain themselves and rapidly grow. Here in this article, we look at some of the effective strategies according to experts in the marketing domain.
Social Media Marketing
1. Boost posts
If you have a page with over 100 likes, then after you post something there will be an option to boost the post. Boosting can cost you about $30, but it is a required investment. Recent facebook analysis of business posts reveals that only 6% of posts relating to businesses is being seen by active users. So invest in boosting the right posts to make all the difference.
2. What works and what doesn’t
Facebook should be one of your greatest assets. The social media website offers one of the cheapest CPM’s on the market today. With the power editor “duplicate” tool, you can create hundreds of ads. Change a particular element in each of the ads and roll them out. In time you should be able to understand what strategy works and what doesn’t. Once you have knowledge of which advertisements work then all you have to do is keep rolling out strategies that work and kill the ones that don’t work.
3. Twitter Engagement
The Hilton is a prime example when it comes to retweeting and engaging with the online audience. There are other organisations as well that go over, and beyond the normal route of just talking about your company, they have found ways to keep up with the times and engage with their audience. Organizations make the most out of slips up that their competitors make in hilarious posts that strike a chord with users.
Most people tend to restrict themselves to Google when it comes to pay-per-click marketing strategies. But there are a lot of people who don’t particularly enjoy the Google experience, and they can form a critical part of your customer base. So there is no harm in researching other pay-per-click options. The search engine Bing, for example, is used widely by baby boomers.
2. Ads to Keyword Ratio
Most organizations have one advertisement for a bunch of keywords. This method is not only a waste of money but also highly ineffective. The key is to have one ad per keyword and if that seems too much then group up ads for a particular keyword. Then sit back and look at those ads that work and those that don’t. Based on your analysis, roll out grouped ads that work.
Answers to Your Questions
Who is an SEO expert?
A person who can take care of all your SEO needs and is an expert in the field of optimization is an SEO expert.
What’s the difference between organic vs. paid results?
in case if you are relatively a new company looking for the best ranking for your site, then you must opt paid results. In organic results, it is the ranking that the search engine gives you.
What are meta descriptions and do they still matter?
Meta descriptions do matter even matter. Though it is simply a line below the title, it works wonders with the right choice of words.
How do I know if I’m using the right number of keywords on a page?
That is why you need optimisation. When you can optimise your site, it helps you to understand if the number of words that you have written is ideal.
What’s the difference between internal and inbound links?
Internal links point out to a different website, while inbound links point to a different place on the same web page. That is the difference between internal and inbound links.
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